College of Business Administration at the University of Nebraska at Omaha

Teaching
Professor Adidam teaches International Marketing, Sales Management, and Channels of Distribution to undergraduate business administration students, and Marketing Strategy to MBA and Executive MBA students. His teaching interests also include Strategic Brand Management and Competitive Intelligence. Students in the Executive MBA program have awarded him the Distinguished Executive MBA Professor Award in 2008, 2005, 2004 and 2000. In 2000, he also received the Outstanding MBA Professor of the Year Award. In 2008, he received the University-wide Excellence in Teaching Award, and in 2007, he received the UNO Alumni Outstanding Teaching Award.

Research
Professor Adidam's research interests include marketing strategy, decision confidence, competitive intelligence, customer relationship management (CRM), demographics of health insurance economics, and sales management. His work is published in the Journal of Marketing, Journal of Marketing Management, Journal of Marketing Theory and Practice, Journal of Business and Policy Research, Population Research and Policy Review, Journal of Social Sciences, Journal of Applied Business Research, Journal of College Teaching and Research, Journal of Healthcare of the Poor and Underserved, and the Journal of Immigrant Health. His work was awarded the Journal of Marketing's Marketing Science Institute/H. Paul Root Award for ''...most significant contribution to the advancement of the practice of marketing'' for 1999.

Dr. Adidam has also been awarded UNO's College of Business Administration Dean's Citation for Excellence in Research in 2000 and successfully competed for a University of Nebraska Summer Research Award in 1997. In 2006, he received the best paper award at the Third International Business Research conference in Melbourne, Australia. He is a member of the Strategic Planning Institute's Council on Market Strategy in Cambridge, MA, Society of Competitive Intelligence Professionals, American Marketing Association, and Academy of Marketing Science. Professor Adidam is also on the faculty of the Helsinki School of Economics in Finland, and has taught at the Technological University-Braunschwieg in Germany.

Service
Professor Adidam is the Director of CBA's International Initiatives, and the Chairman of the Marketing and Management department. He developed a comprehensive marketing plan for the Salvation Army in Omaha, NE, serving as a panel member for a discussion about global marketing and policies on Nebraska Public Television in 2001, active membership on a number of college and campus-wide councils and committees, and he has provided expert opinions on numerous retailing and marketing-strategy related topics for radio, newspapers, and other media. In 2008, he was awarded UNO's College of Business Administration Deans Citation for Excellence in Service. Before entering academe, Professor Adidam developed, marketed, and implemented application software systems for global companies.

Department: Marketing & Management

Office: 304D

Address:
Roskens Hall 304D
College of Business Administration University of Nebraska at Omaha
60th & Dodge Streets
Omaha, NE 68182

Phone: (402) 554-3887

Fax: (402) 554-3747

Home Page: Homepage

Email: padidam@mail.unomaha.edu