Increased Emphasis On Student Scholarships
Several scholarships were enhanced during 1955. Real Estate increased to $50 from $25, the Omaha World Herald changed its four $200 retailing scholarships to six of $100 each. The Associated Retailers of Omaha increased its number of scholarships from five to fifteen for upper classmen. In the field of finance, the Woodmen of the World and the Provident Loan and Finance Company provided two $250 scholarships.\
Dean Lucas prepared a special report for President Bail relating how well the College of Business was preparing to meet the accrediting standards of the American Association of Collegiate Schools of Business. He recommended such benefits for the faculty as reduced teacher-student contact hours, use of students as assistants to provide faculty more time for teaching, to separate course counseling from the counseling of students, and reduce the number of faculty preparations. In effect, the College must work to "...do everything possible to improve the prestige of the faculty so more [qualified persons] might be attracted to the field."